AppNexus Co-Founder Steps Down as CEO Following AT&T Acquisition
AppNexus co-founder Brian O'Kelley is stepping down from his role as CEO following its purchase by AT&T as the telco moves to integrate the ad-tech company into its recently rebranded media and...
View ArticleThis Natural Deodorant Brand Says Its Popular Competitors ‘Slowly Poison’ Women
Challenger brand Kopari has a message for women using mainstream deodorants: They're clogging your pores with aluminum and hindering the normal function of your underarm glands--oh and they "slowly...
View ArticleWhat Advertisers Want to Know About Programmatic
Programmatic advertising is arguably the most important trend in advertising that is a necessitating a root and branch reformation of every tier of the media industry. Research firm eMarketer asserts...
View ArticleFacebook’s Camera Effects Platform Is Now Spark AR
Facebook introduced its Camera Effects Platform at its F8 conference in April 2017 as a way to bring augmented reality to the cameras in people's phones, rather than to separate devices, such as...
View ArticleGSK Sends $1.5 Billion Media Account to Publicis
GlaxoSmithKline (GSK) concluded the mandated global media review it launched in May with the selection of custom Publicis Media team as its global media agency of record, according to sources with...
View ArticleZombies Are Running Amok in New York Ahead of The Walking Dead’s Sunday Return
On The Walking Dead's series premiere in 2010, zombies--or walkers, as they're known on the show--had overtaken the city of Atlanta. Now they are running amok in New York. Walkers will be roaming the...
View ArticleThe Facebook Pixel Will Add a First-Party Cookie Option
Facebook is following in the footsteps of Microsoft and Google by introducing a first-party cookie option for the Facebook Pixel that will enable advertisers globally to continue to access data from...
View ArticleSnap’s VP of Marketing Is Leaving the Company
Steve LaBella, Snap Inc.'s vp of marketing, will be leaving next month, the company has confirmed. During his brief tenure at Snap, LaBella, who joined in 2016, helped create and execute a number of...
View ArticleVideo: Before You Have to Navigate an External Brand Crisis, Look Internally...
Starbucks, Uber and Papa John's are just a few big brands who've had to navigate a recent brand crisis. Bozoma Saint John--former chief brand officer for Uber, and, since June, CMO of Endeavor--said...
View ArticleCrazy Rich Asians Thrust Constance Wu Into the Spotlight, and She Knows Just...
Constance Wu certainly has every reason to celebrate right now. Her August romantic comedy, Crazy Rich Asians--Hollywood's first major studio film in 25 years with a majority Asian-American and Asian...
View ArticleEditor’s Letter: The CMO Revolution Will Be Co-Created
One of the unsung trends that I find fascinating about the digital transformation of brands is organization design. How are companies breaking with structural tradition, inertia and fear of change to...
View ArticleWhy the Future Belongs to CMO Collaborators
The changing role of the chief marketing officer has been the talk of the proverbial town for nearly a decade. But given the frenetic pace of change in our industry under the influence of data and...
View Article31 Media, Marketing and Tech Talents Innovating From AR to Activism, Data to...
This year's Young Influentials are very much a reflection of their time: tirelessly innovating across everything from AR and AI to data analytics, diversity in the workforce, Gen Z outreach, branded...
View ArticleAmerican Data Privacy Laws Are a Matter of How, Not If
Regulators are homing in on the practices of the digital media sector's largest names amid growing public anxiety over data privacy, a zeitgeist that has seen some of the most renown names in the...
View ArticleMeet the New Chief Collaboration Officer: The CMO
For 25 years, CarMax has blended the virtual with the physical. Car shoppers research the models they're interested in on the website or app, then come into the nearest dealership, take the car for a...
View ArticleInfographic: CMOs Are Leading the Charge as Customer Experience Increasingly...
As customer experience becomes more of a priority than ever for brands, marketers are finding that winning over, serving and satisfying customers is taking unprecedented levels of collaboration across...
View Article5 Highlights from Evan Spiegel’s Memo to Snap Inc. Employees
Snap Inc. CEO Evan Spiegel shared a long memo with employees Sept. 26 in which he outlined several goals, including full-year profitability in 2019. The memo was obtained and shared by Alex Heath of...
View ArticleThe Team Behind Coding Interview Startup Refdash Is Joining Facebook
Facebook turned to the team behind Refdash, a platform that enables people to practice interviewing for coding positions, to help enhance its own jobs offering. Refdash announced in a blog post that...
View ArticleVideo: How Levi’s Assessed a Tumultuous Political Landscape and Used Jeans to...
The day after the 2016 election, Levi's Global Brands CMO Jennifer Sey knew the iconic American brand's marketing needed to reflect the current mood of a divided country. Sey shelved an advertising...
View ArticleLinkedIn Acquired Employee Engagement Platform Glint
LinkedIn announced an agreement to acquire employee engagement platform Glint. Terms of the transaction were not disclosed, but LinkedIn vice president of talent solutions, careers and learning Daniel...
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